AFC Bournemouth sign Umbro shirt deal

Umbro will supply the clubs matchday and training wear, as well as an official range of replica merchandise for retail. The deal replaces JD, who have provided the AFC Bournemouth's kit for their two seasons in the top flight so far.

No financial terms were released but the club have described the deal as a club record as a club record.

“This is an exciting and important deal,” said AFC Bournemouth chief executive Neill Blake. "AFC Bournemouth is a forward-thinking, progressive club and our new partnership with Umbro, which is the biggest kit contract in our history, is the perfect example of that.

“Umbro are known for producing high-quality kits for both international and domestic sides, and our supporters can look forward to unique designs which have been created specifically with them in mind."

Anthony Little, the Umbro managing director, added: "We’re delighted that AFC Bournemouth will be wearing the famous double diamond from the start of next season. They are an exciting club who have really made a mark on the Premier League over the last two seasons."

JC