Football Trade Directory

AquaMe Announced as Official Sponsor of Dagenham & Redbridge Celebrate Diversity Day

Dagenham & Redbridge FC will welcome AquaMe as the official sponsor of Daggers Celebrate Diversity Day, which takes place at their National League South fixture against Chippenham Town on Saturday, 7 February.

The partnership uses the reach of football to promote a simple but vital message to supporters and the wider community: staying hydrated is essential for health, wellbeing, and performance, on and off the pitch. AquaMe and Hydrate UK representatives will be on-site to engage with fans and highlight how proper hydration supports physical endurance, mental clarity, and everyday well-being.

The match will also provide a platform for the first community appearance of the East London Children’s Community Hospice (ELCCH), a newly established Community Interest Company formed in response to the closure of Richard House Children’s Hospice. More than 3,300 children and young people in North-East London are estimated to be living with life-limiting conditions, with over 300 local families losing access to vital support following Richard House’s closure.

ELCCH has been created by campaigners, families, and former leaders of Richard House to ensure specialist, culturally competent palliative care, respite, and family support services remain available within the community. Celebrate Diversity Day offers an opportunity to raise awareness of this new service and the continued need for community-backed care in East London.

Supporters will also have the chance to try the AquaMe Smart Water Bottle, which helps users track daily water intake and build healthier hydration habits through smart sensors, on-bottle displays and app connectivity.

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