Football Trade Directory

Arsenal agree new sponsorship deal

Arsenal have announced that they have signed a partnership with MTN which makes them the official Nigerian mobile telec­om­mu­nica­tions partner for Arsenal.

Arsenal fans bases in Nigeria will be able to access a wide range of exclusive benefits, in addition, MTN will provide exclusive content to its subscribers, which includes match highlights, clubs news, and interviews. MTN and Arsenal will also join together on a series of promotional and marketing activities including specialist coaching sessions in Nigeria.

"This partnership with MTN will really help us engage with these passionate fans on a regular and personal basis," said Vinai Venkatesham, Arsenal's chief commercial officer. "We are expecting MTN's Arsenal exclusive content to be very popular among our supporters, as well as followers of football generally."

MTN's consumer marketing general manager, Richard Iweanoge, added: "We are excited to announce our partnership with Arsenal and look forward to engaging with sports enthusiasts beyond the current traditional broadcast of matches.  Not only this but also digitally with access to exclusive contents that will be delivered via our network."

JC

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