Football Trade Directory

Arsenal announce a sponsorship first with Ethiopia deal

English Premier League football club Arsenal has claimed a first after agreeing a three-year partnership with Ethiopian brewery Dashen. The Gunners become the first Premier League club to announce a deal in this region.

The deal will focus on supporting Dashen Brewery’s community based initiatives with coaches from the club taking part in grassroots football development projects in Ethiopia.

Dashen Brewery will also directly engage with supporters in Ethiopia through the club’s digital platforms, promotional activities and marketing initiatives featuring Arsenal first-team players and club legends.

Arsenal chief commercial officer Vinai Venkatesham said: “Arsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.”

The partnership follows backing from overseas shareholders of Dashen Brewery - Duet and Vasari.

The Gunners face Leicester City away from home at the weekend.


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