Football Trade Directory

Arsenal announce Brewery partnership

Arsenal have named Camden Town Brewery as their official beer partner in the UK and Ireland.

The three-year deal will see the London-based brewery provide beer at the club’s Emirates Stadium from the start of the 2019/20 Premier League season.

In return, Camden Town, which has been owned by Anheuser-Busch InBev since 2015, will have the right to use Arsenal’s intellectual property (IP) and imagery for marketing purposes across its digital, social and online platforms.

In addition, the company’s branding will feature throughout Arsenal’s 60,000-seater home, with the stadium’s Champions Bar to be revamped as a Camden Town Brewery tavern.

Camden Town Brewery founder Jasper Cuppaidge, who is a lifelong Arsenal fan, said: “The partnership with Arsenal marks a huge moment both for me and for the entire team at Camden Town Brewery and we can’t wait to share our great beers and a better beer experience with all of the supporters like myself.”

Camden Town has also committed to running a new competition for Arsenal supporters, providing the winner with a prize package including a pair of season tickets for the upcoming season, as well as a supply of beer at the Emirates.

Arsenal’s commercial director, Peter Silverstone, added: “Camden’s enthusiasm is infectious and their desire to support our fans is clear to see through their incredible competition offer to kick-start our partnership. We look forward to working with them on more exciting initiatives to capture the hearts and taste buds of Arsenal fans.”

The agreement is the latest to be announced by Arsenal during the Premier League off-season, following a new partnership with betting and gaming firm VBet and an extended deal with video game publisher Konami.

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