Arsenal sign deal with Star
Premier League club Arsenal has agreed a sponsorship deal with sports betting company Nigerian beer brand Star.
The length of the deal was not disclosed. The deal means Star will become Arsenal’s official beer partner in Nigeria.
Under the agreement, Star customers and Nigeria-based Arsenal supporters will be given the chance to win official club merchandise and match tickets.
Coaching clinics will take place once a season in Nigeria as part of the deal, while Star will also be promoted across Arsenal’s digital platforms.
The deal follows similar deals between Star and Arsenal’s Premier League rival Manchester City, as well as Italian Serie A champion Juventus, Spanish LaLiga giant Real Madrid and French Ligue 1 champion Paris Saint-Germain. The deal with Juventus will run for five seasons, from 2016-17 to 2020-21.