Arsenal sign travel insurance partnership
Arsenal have signed a deal with Cover-More which makes the company Arsenal's Official Travel Insurance Partner.
The partnership will run until the end of the 2019/20 season and gives the global specialist and integrated travel insurance and medical assistance provider a number of rights and areas of exclusive access.
Cover-More Group operates in 14 countries including the UK, Australia, New Zealand, China, India and the USA, where the group owns Travelex Insurance Services. From December 2017, they will create Arsenal travel insurance, car-hire insurance and match ticket cancellation insurance solutions for fans attending and travelling to games throughout the season. They will also develop insurance packages for supporters that cover pre-season tours.
The partnership will help Cover-More, who is part of the Zurich Insurance Group, to build global brand awareness by promoting their services through the clubs digital platforms, on pitchside LED branding and post-match interview backdrops within Emirates Stadium. Cover-More will also become an official partner of the increasingly popular Emirates Stadium Tour experience, which currently welcomes 250,000 visitors per year.
Arsenal Chief Commercial Officer Vinai Venkatesham said: "We’re pleased to welcome Cover-More into our family of official partners. After our hugely successful pre-season tour in Sydney, we are delighted to be partnering with this leading Australian-headquartered brand on a global basis. I’m certain that we can support Cover-More’s global growth plans while providing our supporters with insurance packages that help and protect them at home and on the road”.
Cover-More Chief Executive Officer Mike Emmett said: “We aim to protect the individual Arsenal fan experience when they want to go to a game, whether they’re travelling from Islington or India, Sydney or San Francisco.
“We will employ technology to customise our proposition for each fan and use geo-location to offer them meaningful types of protection products. Examples are a ticket-protection product that also rewards fans if the team wins on the field or switch-on-switch-off travel insurance products for diehard Gunners fans whether they live within or outside the UK.
“Arsenal Football Club has thrived on a pioneering and innovative spirit throughout their 125 years in existence. They make their fans proud wherever they are in the world and it is that focus on innovation, the fan experience and their loyal worldwide following that makes this an exciting partnership for Cover-More.”