Football Trade Directory

Aston Villa announce new technology partner

Aston Villa have agreed a one-year strategic partnership with Hisense UK. The company are based in Leeds but are a subsidiary of the Chinese electronics supplier.    

From the start of the 2017­/18 season, Hisense will be the Aston Villa's official technology partner. As well as a strong brand presence at all of Aston Villa’s home games, the partnership will focus on increasing the club’s fan engagement and sponsorship initiatives. 

“This is a very important strategic partnership for Aston Villa,” said Luke Organ, Aston Villa’s chief commercial officer. “We are proud to have partnered with such a strong consumer brand who share a mutual love for football. 

“Throughout the course of the partnership we shall work hard to drive strong ROI for Hisense across the spectrum but particularly utilising our under­stan­ding of data to drive affinity, propensity and ultimately product sales.”

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