Football Trade Directory

Aston Villa energised with new partnership


Aston Villa have agreed a partnership with Utilita Energy.

Utilita Energy will be the new official energy partner and official energy supplier for the remainder of the 2017/18 season for Aston Villa. 

As part of the deal, Utilita branding will be visible through pitchside LED perimeter boards and on the team dugouts at Villa Park. It will also have a strong brand presence across Villa’s digital and social media platforms.

Utilita will offer Villa fans preferential rates and a free limited-edition Aston Villa branded in-home display cover should they switch to the energy firm. Neither the financial terms nor the duration of the agreement have been made public.    

“Aston Villa are extremely pleased to welcome Utilita to a growing partner family,” said Luke Organ, the Aston Villa chief commercial officer. “We are excited about building a relationship based on credence and data insight to drive benefit for our fans, our club and Utilita themselves.”

“We look forward to working closely with the team to strengthen their brand and deploy advanced acquisition campaigns and to see some exciting programmes come to life.”

Shaun Underwood, director of Utilita Commercial Energy, added: “Our offer to businesses is disrupting the energy sector as we finally give Britain’s hard-pressed SMEs the fairer, flexible and transparent energy offer they deserve.”

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