Football Trade Directory

Aston Villa sign partnership with Fanatics

Championship side Aston Villa have signed a multi-year partnership with e-commerce giant Fanatics.

The company, which are based in USA,­ also work with the other football clubs in Manchester United and Real Madrid. Fanatics will work with the club retail team to improve retail operations across all channels. This includes merchandising and physical sales as well as the club's digital offering.

"We are proud to be working with such a strong and renowned partner in retail as Fanatics," said Aston Villa  chief commercial officer Luke Organ. "Our retail offering is an important part of the club and we had to ensure that we have the right support in place to drive this forward."

He added "Naturally, we have reviewed our operation and can see a number of opportunities and areas to explore and change respectively over the coming months and years while ensuring we deliver the best fan retail experience we can. With Fanatics help we are confident our retail offering will grow and expand to new levels."

Fanatics international president Andy Anson added: "Villa is a club with tremendous heritage and a globally recognised brand. We’re delighted to be working with them and look forward to playing our part in strengthening their retail offering for the benefit of Villa fans both at home and abroad."

JC

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