Football Trade Directory

BetBright announces partnership with the Set Pieces

BetBright announces the launch of its new sponsorship of the FM17 Project by the Set Pieces.

The FM17 project is the brainchild of two hapless, delusional, self-confessed Football Manager addicts Iain Macintosh and Alex Stewart; both well beyond the traditional age parameters where that kind of behaviour could be deemed appropriate. It is a content series documenting the highs and lows of a fantasy player’s existence, but it is also a content series that has twigged the imagination of a huge fan base around the world. Iain and Alex have both taken control of teams in the Scottish Premiership and will, on a game by game basis be documenting their progress as they attempt to avoid the chop and bring a league title back to their club.

As a company BetBright is focused on enhancing the fan experience, a partnership with the Set Pieces is another move in that direction, a move that associates BetBright with an online community consisting of arguably the most dedicated of sports fans.

Conor White, Marketing Commu­nica­tions Manager at BetBright said,

"The FM17 project is something of a recent phenomenon, adult Football Manager Fans, once confined to covering the screen of their laptop in the presence of work colleagues have now found an online community they can tap into. The FM17 project has gained an almost cult-like following built around a devoted fan base and BetBright as a collection of like-minded sports fans is thrilled to be a part of such a community"  

Iain Macintosh, Founder of the FM17 project added,

“The new management team have arrived, bringing with them excitement and nerves in equal measure, Alex and I are under no illusions, the challenge is massive and as always our jobs are on the line". 

All weekly videos, live streams, blogs and updates can be found on the BetBright Facebook page. ‘Like’ the page to stay up to date and enjoy the fortunes of our two favourite and most under-appreciated football managers.

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