Football Trade Directory

BetBright Wins Best Football Betting Product at SBC Awards 2016

BetBright, the young and ambitious on-line digital entertainment, sports betting and casino operator has announced it has won the, “Best Football Betting Product” award at the 2016 SBC awards. 

BetBright won this highly regarded award as a result of exceptional product development taking place within the football product over the course of 2016. Chief amongst these developments has been the introduction of the new Acca+1 product which was created and developed in-house in collaboration with the Sportsbook and Marketing teams. We have also drastically increased the level of data available to customers within the different football markets by adding Racing Post premium football content; an industry first.

Noel Hayes, Director of Sportsbook at BetBright said:

“Our Acca+1 product is the first of its kind in the industry. It allows the customer to add another selection to any 5+ fold accumulator, risk free, thereby increasing the potential value of the winnings with no risk.

The football product has been a focus of ours throughout 2016. Our success at the SBC awards last night, hot on the heels of our success at EGR last week reflects our continued commitment to improving the customer experience.”

Acca+1 allows a customer to add a risk free leg to their football accumulator.  They choose their free leg from a number of options provided to them. If their bonus leg loses – we still pay out if their accumulator is successful. If their bonus leg wins – we will pay out with the additional returns. The accumulator can consist of any football market, and any combination of pre-match and in-play bets.

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