Football Trade Directory

Bids for Womens Euro 2021 double from previous tournament

Bids from French broadcasters for rights to UEFA Women’s EURO 2021 have already exceeded €10 million (US$­11million), more than double the value for the 2017 edition of the soccer tournament, according to the France's sports newspaper L'Équipe.

Following the initial round of bids earlier this month for the women’s continual soccer competition, five broadcasters had reportedly tabled offers worth more than twice the €5 million (US$5.5 million) French public broadcaster France Télévisions paid to secure domestic rights for Women’s EURO 2017.

With the deadline for second-round bids, which are being organised by the CAA Eleven agency, set for 27th September, it is expected the new offers will increase again amid stiff competition from French broad­casters.

The interest in Women’s EURO 2021 follows France’s hosting of the FIFA Women’s World Cup earlier this year, which drew impressive viewing figures in the country.

The national team’s quarter-final defeat to eventual winners the USA was watched by an average of 10.7 million viewers on free-to-air (FTA) channel TF1, a 51 per cent audience share. A further 1.1 million watched the game with pay-TV broadcaster Canal Plus. The latter reportedly acquired rights to the tournament for €10 million.

L'Équipe adds that pay-TV broadcasters who have submitted bids for EURO 2021 have done so with assurances they will show several major games on FTA television. This comes as matches involving the French women’s national team are set to be included among the country’s protected list of sports events.

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