Football Trade Directory

Bradford City announce new travel and training kit sponsor


Bradford City have announced that Yorkshire Payments will become the Club’s first ever official ‘Training and Travel wear’ sponsor for the next two seasons.

The Brighouse-based card payment solutions provider, Yorkshire Payments and the club have agreed a five-figure deal that will see the company’s branding featuring across the club’s first team training kit for seasons 2018/19 and 2019/20. The deal extends to cover all apparel worn for player travel and during pre-match warm-up sessions.

Commenting on the anno­un­cement, Yorkshire Payments Managing Director, James Howard, said: “I am delighted to confirm our partnership with Bradford City for the coming two seasons.

“As a business with our roots firmly in Yorkshire, we’re committed to helping businesses across the county to thrive and contribute to the streng­thening of our region’s economy by ensuring they can profit from the ever-increasing popularity of card payments in a way that’s much more cost-effective than the high street banks.

He continued:

“Our sponsorship of Bradford City is aligned with this way of thinking. We are proud to keep our investment within West Yorkshire to help to ensure that the club can continue to prosper, grow and generate both interest in, and footfall to, our region.” 

James Mason, Chief Operating Officer at Bradford City, added:

"We have worked hard with James and his team to make this partnership work for both sides and we’re delighted to get it over the line. Our approach has always been to get to know our sponsors first and find out how we can both help each other. 

“The two-year deal is a show of commitment and we are already looking at ways to work smarter with all our business operations. In the last few years we have seen the club introduce oppor­tuni­ties to sponsor the rear of the replica shirts, on the back of the shorts and now the first ever training and travel wear official sponsorship. Today’s news is another example of how we are trying to bring on board compli­men­tary businesses that can work with all our commercial partners."


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