Football Trade Directory

Brighton announce new ticketing partnership


Brighton & Hove Albion Football Club have announced a partnership with ticketing technology company, Pogoseat.

Pogoseat’s award-winning ticket upgrade solution has been highly successful with other top-tier sports teams and live-enter­ta­inment venues in enhancing the fan experience and generating new revenue streams.

Kiran Patel, CEO of Pogoseat, commented, “We are excited to be partnered with a club who are as highly innovative in their approach to mobile technology as we are. This season is an exciting time to launch with Brighton & Hove Albion. As football fans ourselves, it is our mission to provide supporters with the ability to improve their match day experience by giving them the freedom to move seats, gain access to lounges and go behind-the-scenes.”

Brighton & Hove Albion FC have an innovative approach to technology and this partnership proves once again the clubs commitment to stay ahead of the curve when it comes to technology.

Jenny Gower, Head of Ticketing & Supporter Services commented, “We believe that Pogoseat’s technology will offer season-ticket holders a great opportunity to try different seats and viewing areas here at the Amex and we hope our fans will enjoy using it.

“This new system will allow supporters to change seats and purchase 1901 seating with lounge access in real-time on their mobile phones, taking the pro-rata cost of their season ticket seat off the cost of the new replacement ticket. The new ticket barcode will be available to scan at the corporate reception, directly from the mobile phone which we hope will be a popular service to our season-ticket holders.”


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