Bristol City fans to boycott opener over astronomical Sheffield Wednesday ticket prices
Away supporters who travel to Sheffield Wednesday on the opening day will be charged up to £39 for a ticket.
"For some of us, it is a matter of principle," said a statement from the Bristol City Supporters' Club & Trust.
"It is going to hurt to do this, but the Supporters' Club & Trust has decided not to attend this game."
Bristol City won the League One title in April to secure their return to English football's second tier following a two-year absence.
The Robins have received an initial allocation of 1,068 tickets in the Leppings Lane End at Hillsborough on Saturday, 8 August.
The Supporters' Club & Trust say that, along with travel and expenses, the ticket price is "too expensive".
The statement added: "Nobody's calling for a boycott, we just think it is a step too far.
"We think many City fans will vote likewise and choose not to go. Maybe in that way Sheffield Wednesday will get the message that this is unreasonable. After all, it will only cost Reading fans £25 when they go to Hillsborough. Where's the sense in that?"