Charlton Athletic name betting exchange as new shirt sponsor
The betting exchange company have signed a three-year deal to become principal partner of the football club.
The partnership will see BETDAQ’s logo featured on the front of the Addicks' brand new home and change strips for 2016/17. As part of the deal BETDAQ will create unique offers and markets for Charlton fans and the firm's branding will be visible at The Valley and on all of the clubs’ media backdrops.
BETDAQ, a Ladbrokes plc business, is a leading betting exchange operator matching more than £80m of sports bets between customers around the world each week. BETDAQ also offers customers a wide range of casino and jackpot based games on its leading digital and mobile platform.
To mark the launch of the partnership BETDAQ is offering industry beating enhanced odds of 5/1 for Charlton to be promoted back to the Championship in the 2016/17 season.
BETDAQ managing director Shane McLaughlin said: "We are delighted to partner with Charlton Athletic. The club has a fantastic history and a passionate fan base. We're backing the club to bounce back into the Championship this year and we believe the club has a bright future ahead. It certainly promises to be an exciting season with Russell Slade in charge and some great new signings already in place.
"Football is an important and growing part of our business and the Charlton Athletic partnership provides a great platform to bring our product and brand to a new audience in the important London market."
Charlton CEO Katrien Meire said: "BETDAQ have a great ambition for this partnership and we are very pleased to have them as the club's new shirt sponsor. We are looking to build a long-term partnership that will see Charlton Athletic and BETDAQ grow together."