Chelsea confirm Infinite Athlete as new Principal Partner
Premier League side Chelsea have announced Infinite Athlete as their new principal partner, with the company's logo to appear on the front of both the men's and women's shirts.
The Men's team had until now been playing in their kit, designed by Nike, without a front of shirt sponsor.
He said: 'From the outset, it was clear the potential Infinite Athlete has in leveraging technology to unlock competitive advantage and to enhance the fan experience.
'We have a like-minded partner in Infinite Athlete. The speed at which our relationship has grown, alongside the evolution of Infinite Athlete’s business, made this an obvious extension to our partnership.
'Infinite Athlete has the potential to revolutionise the world of football and global sports, particularly when it comes to fans wanting to consume more match and player data and control their own viewing experience, while also providing players and coaches with insights and analytics that can help with player performance, health and safety.'
“Since the beginning of this year, we have established a fantastic partnership with Chelsea FC, launching MVX in just a few months, and strategizing on how we can properly serve Chelsea fans, players, the coaching staff and more with our proprietary technology,” said Charlie Ebersol, co-founder and CEO, Tempus Ex Machina and Infinite Athlete.
“Debuting our new global entity - Infinite Athlete, to the world on football’s premier global stage, and on the front of the legendary Chelsea FC kit is a great honour and we are humbled by the opportunity to be able to continue this journey alongside the best in the world.”