Football Trade Directory

Chelsea, Southampton and Everton sign Sure deal

Unilever brand Sure has entered into a partnership with three Premier League sides; Chelsea, Everton and Southampton.

Sure have also signed Chelsea's Eden Hazard, Everton’s Ross Barkley and Southampton's Fraser Forster as ambassadors for the brand. Sure will create a Twitter channel dedicated to football on its handle, and will run a multi-platform campaign with the hashtag #NeverMoreSure as its tagline. 

“We are thrilled to announce our sponsorship of these three top soccer clubs,” said Claudio Bellen, senior brand manager of Sure UK and Ireland. “Soccer is the most watched sport in the UK and is a key passion point for the brand’s target audience. 

“Through our partnerships with the clubs, the brand will aim to leverage money can’t buy experiences and tickets to engage with consumers, whilst also providing exciting content and unique insights to add to their overall spectator experience through social channels.”


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