Double swoop as both Spurs and Everton team up with Willaim Hill
The betting company will have a commercial presence across the club's digital channels as well as widespread stadium exposure.
Speaking about the Spurs deal Fran Jones, head of partnerships at Spurs said:
“We are delighted to announce our partnership with William Hill, one of the most established and recognised brands in its sector,"
The deal comes just two days after William Hill announced a similar tie-up with Spurs' Premier League rivals Everton.
Tottenham challenged for the Premier League title for much of last season but ultimately fell short in the final weeks, finishing in third place behind champions Leicester and arch-rivals Arsenal.
William Hill has signed a similar deal to the Spurs one to become the official European betting partner of Everton.
Alan McTavish, Everton’s head of commercial said:
“We are pleased to name one of the world’s leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties,”
Alex O’Shaughnessy, chief marketing officer at William Hill, said: “Everton are one of the most iconic clubs in Britain and it’s great to be joining the Blues at this exciting point in their history.
“We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of retail and digital channels.”