Football Trade Directory

EFL agree new sponsorship deal for EFL Cup

From next season the EFL Cup will be renamed the Carabao Cup after a three-year sponsorship deal was agreed. Carabao are a Thai energy drinks company with the agreed deal ending the short period of time the EFL Cup has gone without a sponsor.

The company’s colours will be on the ribbons of the trophy in addition to being on the match ball. Branding for Carabao will be featured in stadia at every match which includes the final of the Carabao Cup Final at Wembley.

The Chief Executive for the EFL, Shaun Harvey, said: “This is a significant agreement for both parties and I’m delighted to welcome Carabao on board as an official title sponsor of the EFL Cup. We are equally as pleased that in a tough and competitive sponsorship marketplace we have managed to agree on a deal that meets with our valuation of the property."

He added “We opted to take our time in bringing this matter to a successful conclusion and feel we have now secured the best outcome possible for the EFL and the clubs we represent.




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