Football Trade Directory

EFL extend global partnership with Thai Airways

The partnership extension, will give the Thai based airline exclusive rights across the five EFL finals respec­tively.
The finals include the Checkatrade Trophy, Carabao Cup, League One and Two Play-Off Finals and the Sky Bet Championship Final.

The EFL saw awareness of its competitions spread across on a National and Inter­national level.  Last years finals were attended by just short of 290,000 people and broadcasted in more than 190 territories to fans globally.­ 

 Thai Airways will be given compli­men­tary VIP tickets for fan engagement compe­titions  increasing their digital and social media interaction  in the UK, and on the Inter­national stage further increasing their brand.

 The extension of the partnership is a product of the EFL’s work with brands inter­nati­onally to help showcase EFL competitions and sponsors on a global stage.

Shaun Harvey, Chief Executive of the EFL, said: “The inter­national market is increasingly important for the EFL, as we look to raise the profile of the League, our Clubs and the unique excitement and drama of EFL competitions on a global stage. 
“Our inter­national television deals alongside streaming platform iFollow, continue to provide inter­national supporters with ever more oppor­tuni­ties to follow the EFL wherever they are in the world.  

 “The relationship with Thai Airways will help to provide the airline with a unique opportunity to have a presence at all of our showpiece Finals, starting with the much anticipated Carabao Cup Final at the end of the month.”

Thai Airways President, Mr. Sumeth Damrong­cha­itham, said: “We are pleased to announce Thai Airways will continue to be an Official Supporter of the EFL, this partnership is a wonderful opportunity to connect with football fans from all corners of the world. We very much look forward to streng­thening our ties with England through this partnership.­”
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