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EFL sign airline partnership

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The English Football League (EFL),has announced a new partnership with Thai Airways.

Thailand’s flag-carrying airline will be listed as an official supporter of the organisation and will benefit from digital and in-stadia presence at each of the five EFL finals staged at Wembley Stadium during the 2017/18 season.

The EFL says that the partnership is a product of its recent activity in Asia, including its relationship with the title sponsor of the EFL Cup, Carabao Energy Drink, which is also based in Thailand.

Shaun Harvey, chief executive of the EFL, said: “Asia is an increasingly important market for the EFL and our commercial partnerships are providing us with the opportunities to develop a strong footing in the region.

“The EFL’s standing is growing overseas, with this season’s launch of iFollow providing international fans with unrivalled access to EFL matches. This relationship will help to continue the growth in profile of the EFL and ensure that football fans in Asia are more engaged with our clubs and competitions than ever before.

“I am delighted that Thai Airways will become a part of the team for all five of our major finals and look forward to working closely with them as the relationship develops.”

Usanee Sangsingkeo, acting president for Thai Airways, added: “We are pleased to announce that Thai Airways is to be an official supporter of the EFL and see our partnership as a wonderful opportunity to connect with football fans. We very much look forward to strengthening our ties with England through this partnership.”

JC

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