Eurosport agrees EFL Cup deal
Eurosport have obtained the broadcast rights in Malaysia and Brunei for the English Football League Cup.
The deal runs for the 2016/17 season, with the remaining matches in the EFL Cup to be shown on pay-TV platform Astro TV and its online service Astro on the Go. The financial terms of the deal were undisclosed.
“We are thrilled to bring back the EFL Cup exclusively to Malaysian fans, a country with an undying passion for football,” said Louis Boswell, general manager of Southeast Asia, Discovery Networks Asia-Pacific. “Enjoyed by millions of people around the world, today’s announcement guarantees Malaysian football fans the return of this world-class tournament.
He added “Together with Astro, the agreement further marks our continued investment in building our sports portfolio in Southeast Asia, where we present high quality sports and fuel the passion of fans across the region.”