Football Trade Directory

Everton possibly set for record sponsorship deal

This summer will signal a cross-roads for Everton as their current sponsorship deal with Chang comes to an end.

With the deal expiring this summer it is likely to mean that a club record sponsorship deal will be done regardless of whether or not they stick with Chang.

The club does value the loyalty of their long term partner,­ Chang, however, there will be no room for sentiment when negotiations start with potential sponsors.

Everton will be expecting a sizable increase from their current £6 million a year sponsorship deal to close the financial gap between themselves and other Premier League rivals. One club that they will be looking to catch would be Tottenham who currently have a sponsorship deal worth £16 million a year with AIA. However, even if they do catch Tottenham then they will still be a long way behind Merseyside rival Liverpool who last season signed a sponsorship deal with Standard Chartered worth £30 million a year.

JC

 

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