Everton sign new global partnership
Everton has agreed a partnership with Blackwell Global. The deal will make Blackwell Global the club’s first Official Forex and Brokerage Partner.
The length of the partnership hasn't been released but has been described as a "multi-year partnership". The partnership will give Blackwell Global a presence within the stadium on matchdays to increase awareness of its products in both the UK and overseas markets.
Alan McTavish, Head of Commercial at Everton, said: “We’re delighted to welcome Blackwell Global to our growing family of commercial partners. Blackwell Global are the club’s first Official Forex and Brokerage Partner and we are pleased to announce a partner in a new market sector category for the club. The partnership represents another positive development in our commercial strategy as we continue to grow."
He added “Blackwell Global is an award-winning multi-asset broker with a global client base, we look forward to a successful partnership on and off the pitch.”
Michael Chai, Chairman of Blackwell Global Group, said: “I’m immensely proud to partner with Everton Football Club in our first ever sporting partnership. It’s an honour to be working with a club recognised for their rich history and steadfast commitment and dedication to their worldwide fanbase. These are values we cherish and we look forward to a fruitful friendship in the coming years.”
Patrick Latchford, CEO of Blackwell Global (UK), added: “It is very exciting and thrilling for us to be in partnership with such a respected football club. In this modern era, everyone is connected digitally and there is no sport that does this better than football and the Premier League.”