Football Trade Directory

Everton sign new sleeve sponsorship


Everton have signed a multi-year shirt sleeve partnership with Rovio Enter­ta­inment. Rovio are the company behind the Angry Birds franchise.

The Angry Birds logo make its debut on the left sleeve of the Everton shirts during the Premier League fixture at Old Trafford against Manchester United on Sunday. The 2017/18 season is the first campaign in which Premier League clubs can carry sponsorship on the arm of player shirts.

Everton’s Chief Executive Robert Elstone said: “We’re delighted that Rovio Enter­ta­inment has become Everton’s first shirt sleeve partner. Angry Birds is one of the best-selling game apps of all time and is also a remarkable success story in terms of the way in which the brand has crossed over from gaming to become part of popular culture. Everyone here is excited about being able to work with such a creative, dynamic and ambitious brand.­” 

Alan McTavish, Head of Commercial at Everton, said “Rovio Enter­ta­inment recognise the global reach that Everton can deliver through its inter­national fanbase and the global exposure of the Premier League. In return, working with Rovio and the Angry Birds brand gives Everton exposure in key inter­national markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise.

“The lead character in the Angry Birds universe is known as Red - and it is great to know he is now a Blue.

“We look forward to working together to deliver some innovative and exciting worldwide activations in what I’m sure will be a long and successful partnership.”

Ville Heijari, CMO of games at Rovio Enter­ta­inment added: “We are excited to bring Angry Birds into the top flight of English football in partnership with Everton. In Everton, we have found a partner who shares our values of putting the fans first, and creating a long-lasting legacy for our community of players. This is Rovio's first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships.­”


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