FA Extends Alzheimer’s Society Partnership Until 2028 After Raising £1.6m for Dementia Support

The Football Association has announced a two-year extension to its charity partnership with Alzheimer's Society, ensuring the collaboration will continue until the end of the 2027-28 season.

The renewed agreement will take the partnership into its seventh year and provides an opportunity to build on the £1.6 million already raised for the charity since the relationship began in 2021.

To mark the extension, Thomas Tuchel and Sarina Wiegman wore Alzheimer’s Society Forget Me Not badges during England’s senior international fixtures earlier this month.

One of the most notable moments of the partnership came during an England versus Wales international at Wembley Stadium, which was designated as an Alzheimer’s Society International.

As part of the occasion, people living with dementia were invited to accompany the England Men's National Football Team and Wales Men's National Football Team onto the pitch before kick-off, creating a memorable and emotional moment for players, supporters and viewers alike.

Mark Bullingham said: “We are delighted to extend our successful charity partnership with Alzheimer’s Society and to take it into a seventh year. Through the power of football, we have been able to achieve so much together over the last five years, both raising vital funds and creating important awareness for this cause.

“Seeing the England and Wales teams walking out alongside people living with dementia at our Alzheimer’s Society International match last year was truly something special to witness, and I know how much it meant to our players.

“We are very proud to continue supporting Alzheimer’s Society and we are excited by what more we can do together over the next two years to make a real difference for people affected by dementia.”

Michelle Dyson added: “We’re thrilled to be extending our partnership with The Football Association once again. In five years, we’ve raised £1.6m, hosted four Alzheimer’s Society International fixtures and worked together to make Wembley Stadium dementia friendly.

“We’re so grateful to The FA and to football fans across the country for standing with us to raise awareness and funds so that we can continue to make a real difference to people affected by dementia.”

Since its launch, the partnership has combined fundraising, awareness campaigns and accessibility initiatives, helping to support people affected by dementia while using football’s reach to highlight one of the UK’s most significant health challenges.