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FAI agree deal with Ladbrooks
The Football Association of Ireland (FAI) has announced a deal that makes Ladbrokes its new official betting partner.
The two-year agreement will allow the UK-based bookmaker premium brand exposure at all Republic of Ireland international soccer matches and training sessions. Ladbrokes is also the official betting partner of the English Football Association.
The financial terms of the new partnership were undisclosed.
"Ladbrokes Ireland has returned to a position of growth and we believe investing in Irish sport will support the upward trajectory of the business,” said Jackie Murphy, director of Ladbrokes Ireland. "Football is a favourite for our staff and customers alike.”
“We're thrilled for our brand to be joined with such a high quality partner in the FAI. We expect this deal to further strengthen our presence and growth in the market."
John Delaney, the FAI’s chief executive, added: "I am delighted to welcome Ladbrokes as a key commercial partner of the FAI. The strength of the game in Ireland is reflected in the range of high quality brands which have invested in football and who see football as their preferred sport."
JC