Football Trade Directory

FAI agree energy drink sponsorship deal

The Football Association of Ireland (FAI) have agreed a multi-year sponsorship deal with iPro.
iPro will replace Lucozade Sport as the official sports drink for the FAI with immediate effect. It will provide drinks for the FAI’s senior men’s and women’s teams as well as their youth teams.

iPro will have a strong visual brand presence at Ireland matches played at the Aviva Stadium as well as on their various digital platforms. The first game to take place under the agreement will be Ireland’s World Cup qualifier against Wales tonight (24th March). The financial terms of the deal are undisclosed.



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