FAI sign snack partnership
The Football Association of Ireland (FAI) have announce Fulfil as the official snack of the FAI.
As part of the deal Fulfil will invest in training facilities for the Irish national team and teams from the League of Ireland, including a passing skills machine that is used by several top European club sides. Fulfil will use the machines on matchdays at the Aviva Stadium for promotional activities as well as having perimeter advertising at home internationals.
Since its launch last year, Fulfil has reportedly sold over 15 million bars in Ireland, achieving sales of over £4.5 million.