Future Ticketing Introduces Order-to-Seat

Future Ticketing have launched Order-to-Seat through their Progressive Web App (PWA), a major step forward in delivering the modern fan experience and reinforcing their position as a market leader in agile development and innovating for the evolving needs of both customers and businesses. With their seamless Progressive Web App (PWA), fans can order food, drinks, or merchandise directly from their seats, eliminating queues, reducing friction, and keeping their focus where it belongs: on the action.

Orders are sent instantly to venue teams for fast, efficient fulfilment, improving operational flow while unlocking new revenue opportunities.

Built for how fans actually behave

Industry research shows that food and beverage is already a core part of the live event experience but outdated service models are holding venues back:

• 71% of season ticket holders say they make food and beverage purchases at most games
• 36% of fans who rarely or never purchase food cite slow speed of service as the main reason
• In Australia, Brazil, and the UK, this frustration rises to over 40%
• 40% of fans say missing game action prevents them from making more food and beverage purchases

Order-to-Seat directly addresses these challenges. By allowing fans to order without leaving their seats, venues remove the biggest barriers to spending, long queues and fear of missing the game. When fans can stay engaged with the event, they can continue to spend onsite.

Designed for flexibility and scale

• POS-agnostic: Any client and any POS partner can fulfil orders
• Order-to-Collection support: Ideal for non-seated, general-admission, and mixed-use venues
• Perfect for live events, stadiums, and venues of all sizes

This is agile development in action, responding to real fan behaviour, real business needs, and the evolving expectations of today’s audiences.

Future Ticketing doesn’t just sell tickets. They help venues deliver better experiences, happier fans, and higher revenue, without missing a moment of the game.

Interested in learning more? Get in touch with Ronan Burns on ronan@futureticketing.com to see how Future Ticketing’s Order-to-Seat can transform your fan experience and unlock new revenue opportunities.