Hartlepool United announce record sponsorship deal
The deal will see Hartlepool United’s Victoria Park home ground renamed The Northern Gas and Power Stadium for the next three English soccer seasons. In addition the energy consultant’s logo will be the front-of-shirt sponsor of the English club’s away shirts.
The deal will begin with immediate effect. No financial terms were released but it is understood to be a record deal for the North East club.
“We’re absolutely thrilled to welcome Northern Gas and Power as partners of Hartlepool United” said Gary Coxall, Hartlepool United’s chairman. “When we took over as owners of the Football Club we told supporters that we would look to bring in new lines of investment and expand our commercial reach, and I think this partnership highlights that initiative.
“We know it’s up to us to go out and source new sponsorship, and Northern Gas and Power are a strong brand who will represent us well so they were our choice over four or five different companies.”
Sean McCann, European director for Northern Gas and Power added: “We’re delighted to have secured this partnership with Hartlepool United. Not only are we both proud of our North East roots but the club also shares many of our core values, such as being intrinsically focused, extremely ambitious.
“Our partnership with Hartlepool United will be of major benefit to both parties and we look forward to working closely together over the course of the next three seasons.”
Hartlepool United finished 16th in English soccer’s fourth tier in the 2015/16 season.