As part of the agreement, Leisu will launch a marketing campaign in China to help promote Huddersfield to soccer fans in the country.

“We are delighted to join forces with Leisu Sports and once again grow the Huddersfield Town brand,” said Sean Jarvis, Huddersfield Town’s commercial director. “Leisu Sports will become the club’s Asian Media Partner and will pay a key role in expanding Huddersfield Town’s reputation in China. We can’t wait to start working with them over the upcoming Premier League season.”

Meanwhile, Tog24 has extended its association with the Terriers for a further year.

The deal will see the Yorkshire-based outdoor clothing brand continue to feature on pitchside advertising boards, while the company will also provide the club’s ticket team with a jointly branded uniform throughout the 2017/18 season.

Commenting on the Tog24 deal, Jarvis said: “This is a defining moment for the club and to feel the shared passion between fans, players, club and our partners is something we’ve always worked towards. Tog24 is a Yorkshire-based brand with excellent quality clothing that will ensure our ticketing team look the part as we head into the start of the new season.” 

Chris Ward, director of Tog 24, added: “This is a hugely exciting time to be associated with a club carrying the momentum of Huddersfield Town. The atmosphere surrounding the team is inspiring, and we’re proud to be associated with a club that shares the same set of honest, hard-working values as we do at Tog24.”

JC