Football Trade Directory

Inter Milan Fit Into Fashion Partnership

Luxury German brand pens deal with Italian soccer club through to 2021. Italian football giants Inter have agreed a two year-deal with Hugo Boss to become the club’s official fashion partner.

The brand will now supply all on-technical outfits, including suits, for the club’s players and staff until the end of the 2020/21 season.

Inter’s squad will wear Hugo Boss at official club events, including the Champions League. The range has been created exclusively for the team with designs fitted for the Italian team. The formal and casual offerings from the fashion company will also be available for sale in Hugo Boss stores across Italy. Including Roma,, Milan, Florence and Verona. 

Alessandro Antonello, Inter’s corporate chief executive, said: “The partnership with Hugo Boss confirms Inter’s strategy of teaming up with brands of the highest calibre. Inter are the pride of the city of Milan, the global fashion capital." 

Volker Herre, Hugo Boss managing director for southern Europe, added: “Inter are a legendary club and one of the most successful teams in the world. This is why they are the perfect partner for our brand and why we’re really happy about this excellent colla­bora­tion.­”

Hugo Boss have also made deals with Spurs, Real Madrid, Bayern Munich, PSG and Spurts. 

AE

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