Football Trade Directory

Irish FA picks up top award

The Irish FA joined an illustrious group when it picked up the Marketing Game Changer Award for the Association's Enterprise Project at the CIM Ireland Marketing Excellence Awards on Thursday night.

The hottest marketing campaigns from every business sector were recognised at the 15th annual awards ceremony at Belfast City Hall.
“These awards recognise the impact that marketing has on the economy in Northern Ireland and the hard work and dedication of people working in this profession. We’ve recognised 15 individuals and companies and commended many more for delivering marketing campaigns which played a major part in the success of our recovering economy,” said Christine Watson, Chair of CIM’s Ireland Board.
The judges said that the Irish FA’s Enterprise Project “provided a very different, truly unique and innovative social project.  A game changer indeed, a new way to engage young people and introduce them to business and marketing using football. Great idea!”
They added: “A successful game changer campaign on many fronts with a social benefit too – that is sure to have a lasting effect on many for the benefit of all.”
The judges also pointed out that this campaign is a sustained one that is being built on year on year to tick a lot of boxes.
Geoff Wilson, Project Leader said: “This programme has been running for a number of years and we have witnessed great results in terms of the education and learning outcomes from the pupils involved in the project. Football is a great platform to enable learning and I would like to thank Eye4Education, DCAL, Invest NI and the Irish FA for their support in this project.”
The project is aimed at 15-16 year-olds and uses football to engage students on key business and  enterprise awareness, from innovation and product design, to sales and  marketing, to physically developing prototypes for the project.
The Irish FA’s Enterprise Project has been made possible due to the generous support of the NI Executive through the Department of Culture, Arts and Leisure through the ‘Promoting Equality, Tackling Poverty and Social Exclusion through Sport’ programme and Invest NI.


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