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Irn-Bru become official soft drinks partner of the Football League
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The Football League have announced Irn-Bru as their new official soft drinks partner in a three year deal.
The soft drink, which is extremely popular in Scotland, has previously had similar deals with the Scottish Professional Football League.
Adrian Troy, Head of Marketing at A.G. Barr, said: "Irn-Bru has always been a big supporter of football but this landmark deal signals our biggest season yet.
"We're delighted to be partnering with The Football League to build on the popularity of our brand in England and to share our passion for football with fans and their communities right across the country."
Shaun Harvey, Chief Executive of The Football League, said: "We are delighted to be entering into a partnership with a brand that is as well established and popular as Irn-Bru. I am sure our clubs will welcome the opportunity to work with a company that has such a successful track record in football sponsorship."
Ben Wright, Commercial Director at The Football League, said: "Having seen the strength and personality of Irn-Bru's activation history, we felt a partnership would deliver the perfect fit, and activation platform, to drive the visibility and engagement of both brands to fans right across the country."