Football Trade Directory

John Booth to front panel at SMMEX 2018

Football Trade Directory's John Booth to Chair a Session at SMMEX!

We are excited to reveal that Football Trade Directory's John Booth will chair a panel session to discuss 'The Importance Of Merchandise'.

John will be joined by Millwall's Head of Commercial & Retail, Stuart Lock and founder of Sports Traider, Lance Haggith who will each bring a unique angle to this discussion.

Anyone over 50 was probably brought up in an age when there was no sports merchandise; this is hard to believe now, when we take it for granted that every sports club will have some form of merchandise. This ranges from the elite clubs with a vast product range to grass roots clubs with only a shirt and a club tie. Within this panel John,  Stuart and Lance will explore what has driven this huge growth, determining whether this is led by product or allegiance?

Make sure you catch this dynamic session at SMMEX on Monday 5th March at Wembley Stadium.http://­www.­smmexevent.­com/