Football Trade Directory

League Two: AFC Wimbledon looking for naming partner for new stadium


AFC Wimbledon are on the look out for the right company to become naming partner for their proposed 20,000 seater stadium.

The club has recently announced plans to move to a new stadium, back home at the original Plough Lane site in Wimbledon. 

The stadium will be a unique 20,000 capacity design, owned by the fan owned. The club believe it will play a vital role in the future progress of the club since its re-birth in 2002. A full planning application has been submitted.

AFC Wimbledon believes the right brand can join the club, via a naming partnership, on its unique journey and be part of its future growth. The club has appointed Sport Collective to work with them to develop the new stadium commercial programme and to find suitable partners.

Erik Samuelson, Chief Executive of AFC Wimbledon said,

“It’s been no secret this club wants to move back home to Plough Lane and now we have the opportunity to do so. To help make this a reality and to continue the club’s growth we want to work with brands who share our ethos and vision. We are delighted to work with Sport Collective to help us achieve this.”

Peter Daire, Director at Sport Collective said,

“Wimbledon is completely unique. From winning the most famous FA Cup Final of the modern era to its re-birth and subsequent rapid rise, AFC Wimbledon is owned and operated by fans. The stunning new stadium is the next chapter, it offers brands a great opportunity to be part of a story that generates global attention”. 

The club are currently 12th in League Two with 36 points, but are only five points behind the final play-off spot.

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