Leeds United to limit away ticket sales in protest at TV Coverage
Cellino has called on the Football League to limit how often a club can be shown live on television each season.
Leeds feature in 10 televised matches between August and January.
"Some clubs are on television 20 times, some two times, and that is not fair," he told LUTV.
"Let's do the fair thing for our association of 24 clubs, with four games each."
Football League rules state that clubs must provide 2,000 tickets to their fans for away matches, and Cellino, 59, says Leeds will now provide only the minimum league requirements.
The Italian says the club loses money on ticket sales and other revenue each time they are shown live on television, and has called on supporters to back his stance.
"We understand that this means a number of fans will now be unable to attend certain away games, but this is the sacrifice needed to make the Football League take notice - we have to vote with our feet," he continued.
Leeds regularly sell out their ticket allocation for away matches, with an average of 2,593 travelling last season - the highest in the Football League.
The Leeds United Supporters' Trust has already called on Cellino, who was the owner of Italian club Cagliari for 22 years between 1992 and 2014, to reconsider his decision.
"We fail to see how limiting our allocation at away games assists this," a Trust statement read.
"If anything, a large away following making the point live on TV would be 100 times more effective than restricting numbers."