Football Trade Directory

Leicester City extend Toyo Tires sponsorship

Toyo Tires, based in Japan, have renewed their sponsorship deal with Leicester City.

Toyo Tires, who have an office located near Leicester, first became a sponsor of last seasons Premier League champions during the 2014/15 season. Branding of Toyo Tires will continue to appear  around the King Power Stadium as part of the deal. 
 
The financial terms of the extended deal were undisclosed.  
 
“We expect that this cooperation can help us raise brand awareness in the UK,” said Masahiro Furuishi, Toyo Tire and Rubber Co’s spokesman. “We enjoyed our commercial presence at King Power Stadium as well as the appearance of our branding on their first team training gear during our partnership for 2014/15 season." 
 
He added “As for 2015/16 season, we are more than proud to continue to see our branding presence at one of the biggest stages in sport – the Barclays Premier League. We believe that everyone knows about Leicester now and we are very proud of them.”

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