Lingerie football to launch at Manchester United star's hotel
“I want to see a football revolution in my lifetime," explains Lingerie Football League UK founder, Gemma Hughes.
"I’m 23-years-old now and I don’t want to be waiting another twenty years to see women’s football make money from sponsorships. We know this is scandalous, we know it's controversial, but that media attention is what's going to sell tickets. All money made is going to be put back into women's football and to the players.”
Hughes is an 'experiential marketer', a lingerie blogger and remembers 'kicking a footy around' as a child. The Lingerie Football League is a combination of all her passions - and one she's very passionate about.
“The highest paid female footballer makes £65,000 – compare to that to male footballers with wages skyrocketing into the millions. We need to face up to this ugly inequality and the huge gender wage gap.”
"Women train as hard as men, women are as dedicated to the beautiful game as men, so women should enjoy the same rewards. LFL UK will increase public interest in women's football so that women's teams can play to packed stadiums, just like the elite men's football teams."
"Did you know the head of the Women's Elite Performance Unit in sport is a man?" she adds..
"I believe I'm an activist," explains Hughes.
“People have a knee jerk reaction when they hear about the Lingerie Football League. But this is not an original idea, it's seen plenty of success in the United States and is one of their fastest emerging sports.”
So, what will they actually wear?
“Lingerie," answers Hughes, "look at the women’s volleyball team - something similar. We have plans to organise kits.”
“This is not about the players looking beautiful or sexy, it’s about women looking like women. You only have to look at tennis – the women dress like women and they get same equal pay and similar amount of sponsorship as men.
"In football the women are bound to men’s rule and it’s a poor imitation of the men’s game. There’s a lack of commercial investment as a result. We want to break the stigma that football is just for tomboys.”
To find out more about Lingerie Football League visit www.lingeriefootballleague.co.uk