Link Stadium Seating Complete Bespoke EVO & Performance Seating Installation at Peterborough United
Link Stadium Seating recently completed a bespoke seating installation at Peterborough United FC, delivering premium upholstered EVO seating together with our new Performance players' dugout seating.
Designed to complement the club's identity, the installation features embroidered Peterborough United FC club crests alongside sponsor branding, creating a high-quality finish across both spectator and team areas while combining comfort, durability and visual impact.
A tailored seating solution for premium spectator and player areas
Every stadium has unique seating requirements, with different areas demanding varying levels of comfort, functionality and branding.
For this project, Peterborough United FC selected Link's versatile EVO seating with a bespoke upholstered finish for premium spectator areas, alongside our new Performance players' dugout seating for the team benches.
The installation comprised:
- Bespoke upholstered EVO seating.
- Embroidered Peterborough United FC club crests.
- Embroidered sponsor branding.
- Performance players' dugout seating featuring embroidered club crests.
By combining premium seating with bespoke branding throughout, the installation delivers a consistent, professional appearance while enhancing both the spectator experience and the club's player facilities.
Bespoke seating designed around the club's identity
The Link EVO is a versatile beam-mounted seating solution designed for sports venues, arenas and leisure facilities, offering clubs the flexibility to tailor seating to suit a wide range of applications.
For Peterborough United FC, the EVO seating was enhanced with a fully upholstered finish and bespoke embroidered club and sponsor branding, creating a premium appearance that reflects the club's identity while maintaining the durability required for long-term use.
The project was complemented by the installation of Link's new Performance players' dugout seating, providing a modern, ergonomic solution for players and coaching staff while maintaining a consistent branded appearance throughout the stadium.
Together, the installation demonstrates how bespoke upholstery, embroidery and tailored seating solutions can be combined to create a distinctive, high-quality environment for both spectators and teams.
Project at a glance
Venue: Peterborough United FC
Project type: Premium seating installation
Seat models: Link EVO & Performance Players' Seats
Installation comprised:
- Bespoke upholstered EVO seating.
- Embroidered Peterborough United FC club crests.
- Embroidered sponsor branding.
- Performance players' dugout seating.
- Embroidered club crests on dugout seating.
About EVO
EVO is a versatile beam-mounted stadium seating solution developed for sports venues, arenas and leisure facilities. Suitable for a wide range of applications, EVO can be specified with optional upholstered finishes, premium detailing and bespoke branding, allowing clubs to tailor seating to suit their individual requirements.
Its adaptable design makes EVO equally suited to spectator seating, hospitality areas, directors' boxes and other premium environments where comfort, durability and appearance are equally important.
About Performance Players' Seats
The Link Performance seat has been developed specifically for professional sporting environments, providing ergonomic support and long-lasting durability for players and coaching staff.
Available with bespoke upholstery and embroidered branding, Performance players' seats allow clubs to extend their identity beyond the stands, creating a coordinated, professional appearance throughout the stadium.