Liverpool agree deal with Holler
The three-year agreement, which sees Holler become the club’s official timing partner, will produce a range of Liverpool-designed watches.
The range will take inspiration from the club’s historical achievements, and will include both the Liver Bird and the club’s crest.
In return, Holler will benefit from branding across Liverpool’s digital and social media channels.
“Holler is an exciting brand,” said Billy Hogan, Liverpool’s chief commercial officer.
“It’s great to welcome them to the LFC family, and we’re delighted we can work together to bring new ways for fans to wear their pride for the club.”