Football Trade Directory

Liverpool announce wine and spirit partnership

Liverpool have announced they have agreed a partnership with Halewood Wines and Spirits, maker of brands Liverpool Gin and Liverpool Vodka.

The deal is scheduled to last three-and-a-half-year deal. As part of the deal the Liverpool-based distillery will have a strong brand presence at Anfield as well as through its digital and social media platforms. In addition, Halewood will have the spirit pouring rights for the venue’s hospitality lounges, conference centre and at the Bootroom Sports Café.

Halewood Wines and Spirits will be the match sponsor of the Liverpool Legends versus Real Madrid Legends match at Anfield on 25th March.

“Halewood Wines and Spirits is a proud local, Liverpool brand with a rich sporting heritage which reflects a great synergy with the club,” said Billy Hogan, Liverpool’s managing director. “We look forward to a long and successful relationship with Halewood as they continue to grow their brand inter­nati­onally from our region.”

Stewart Hainsworth, chief executive of Halewood Wines and Spirits, added: "Halewood has grown up in Liverpool, we’re proud to be here and want to use our growing high quality spirits portfolio, alongside one of the world’s best football teams, to put an even brighter spotlight on the city.”

JC

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