Football Trade Directory

Liverpool announce first ever family partner

Liverpool FC have announced they have signed a three year partnership deal with Joie. The deal means Joie will become the Club’s first Official Family Partner and Global Baby Gear Partner.

The partnership will kick off this weekend at Liverpool World in Shanghai, where Joie will be hosting a two hour football clinic led by Liverpool coaches for children aged six to eight.

In 2018, Joie will launch a range of Liverpool FC branded products, as well as working with the Club to deliver a host of family focused events. Additionally, the partnership will offer Joie additional social media and marketing support as well as access to Liverpool players and legends throughout the season.

The partnership comes as Joie, which sells a wide range of baby gear - from car seats and strollers to cots and soothers, continues its global expansion.  The partnership will bring the Joie brand to millions of LFC fans around the world.

 David Welsh, Managing Director, Joie, said: “We're thrilled to be Liverpool FC's first ever Official Family Partner and Baby Gear Supplier. Liverpool is one of the world’s best football teams and iconic global brand. The partnership will boost global awareness of Joie. Just as importantly, the club shares our values of supporting families in need and we look forward to working with the club on charitable initiatives.”

 Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC, said: “We are delighted to welcome Joie as our first ever Official Family Partner. Joie is a brand that really embraces and promotes family values, echoing perfectly the philosophy of Liverpool Football Club. We are very much looking forward to working with Joie as well as offering our fans new and exciting products for young fans and families through the partnership.”


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