Liverpool announce new sponsorship deal with mens grooming brand Nivea
In announcing the new deal on Friday, Billy Hogan, chief commercial officer for Liverpool said:
"NIVEA MEN is one of the most recognised skincare names across the globe and we are delighted the brand has chosen to partner with Liverpool FC as it enters the world's most exciting football league,"
"We're thrilled to welcome our very first grooming partner to the LFC family and we look forward some exciting campaigns over the coming years," he added.
NIVEA MEN's first TV ad campaign trading on the new sponsorship launches this weekend with Liverpool stars Jordan Henderson, Simon Mignolet and Raheem Sterling featuring in the commercial.
"We're excited about the prospect of creating a memorable marketing campaign over the coming years with the help of Liverpool FC and its star players, staff and fans," said Andreas Ostermayr, Northern European General Manager for NIVEA MEN.