Liverpool FC Appoints Hannah Pym as Senior Vice President of Marketing and Digital

Liverpool FC has announced the appointment of Hannah Pym as its new Senior Vice President, Marketing and Digital.

In her new position, Pym will oversee the club’s marketing, media, product, technology, fan services and fan experience teams, supporting Liverpool’s ongoing ambitions for global brand growth and commercial development.

Pym joins Liverpool from THG (The Hut Group), where she held a senior executive role and played a key part in driving digital growth, brand development and product innovation across multiple international markets.

Speaking about her appointment, Pym said: “It’s a huge honour to join Liverpool Football Club, one of the most iconic and recognised brands in world sport.

“I’m incredibly excited to lead the talented teams across the club’s marketing and digital functions, and the opportunity to contribute to the next chapter of this great club’s growth and innovation is something truly special. I can’t wait to get started.”

Ben Latty welcomed the appointment and highlighted the expertise Pym will bring to the club’s leadership team.

He said: “We’re delighted to welcome Hannah to LFC at such an important time for the club’s continued growth. Her experience across marketing, media, digital and technology makes her an outstanding addition to our leadership team.

“Hannah will play a key role in leading the teams who are driving forward our ambitious plans for growth across the club, while continuing to innovate across our marketing, media and digital platforms.”

Pym joins Liverpool FC this month and will be based at the club’s headquarters in Liverpool, where she will help shape future marketing strategies, enhance supporter engagement and support the club’s expanding global commercial operations.