Football Trade Directory

Liverpool Ladies announce shirt sponsorship deal

Liverpool Ladies FC have signed a deal with Avon to become the new front of shirt sponsor with the deal lasting three years.

By signing the deal Avon are now the first independent shirt sponsor for Liverpool Ladies and become the brand that is focused on women to sponsor a Women's Super League side.

Avon also become the new principal partner and official ladies’ beauty partner of the team.

Before this deal, Liverpool Ladies had shared front of shirt sponsorship with the male team and had the logo of insurance firm Standard Chartered on the front of their kits.


The Avon deal comes into effect for the forthcoming Women's Super League (WSL) Spring Series, beginning with Liverpool’s game against Yeovil Town Ladies on 23rd April, which will be shown live on the BBC

“We are thrilled to welcome Avon to the Liverpool Ladies FC family as their first principal partner," said Billy Hogan, Liverpool FC's managing director and chief commercial officer.

“Avon is an iconic women’s brand with a rich history and shares the same core values as Liverpool Ladies Football Club. We are looking forward to a fruitful partnership that will help bring women’s football to the top of the agenda.”




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