Football Trade Directory

Liverpool legend Mark Lawrenson lends support to LWDP Caring Concepts- aiming to raise awareness about Dementia within football


What has Dementia got to do with football? The answer is simple – everything, in fact dementia is becoming everyone’s business and the statistics from the Alzheimer’s Society certainly prove it. 

‘By 2015 there will be 850,000 people with dementia in the UK. There are 40,000 younger people with dementia in the UK. There will be 1 million people with dementia in the UK by 2025.’ * 

A dementia diagnosis will almost inevitably mean that your plans for the future might change, but dementia doesn't change who you are. 

Dementia doesn't mean that you need to stop doing the things that you enjoy. Visits to the stadium to watch the match could still be possible, it may just mean that you may have to change the way you do things. 

LWDP Caring Concepts are offering Football Clubs to grasp the challenge of a changing society and to train Safety and Customer Facing staff with the skills required to be able to communicate with and understand the needs of a person with dementia when attending the match. 

LWDP Caring Concepts are bringing Clubs the opportunity to sign up to a bespoke HANDS – ON Dementia programme which addresses the specific needs and environmental issues that may be encountered during the football experience for a visitor with dementia. 

It also looks at the practical skills needed to communicate with and understand the needs of a person with dementia, allowing for an enjoyable match day experience for both the supporter and the stadium staff.

LWDP Caring Concepts has ambitious plans for expanding its work across wider communities by providing care information in non-care settings. 

The aim is that by doing so, it will contribute to people’s health and wellbeing through the development of compassionate and caring communities within our society. Their motto is to ‘put care at the heart of everything we do’.

When LWDP Caring Concepts recently moved its location to the outskirts of Preston, Lancashire, they invited football pundit Mark Lawrenson to officially open the new premises. 

LWDP Caring Concepts now boasts a state of the art training suite which is named after Mark. During his visit, Mark was delighted to hear about the plans to roll out this training to clubs. 

Mark said; "People have to have a goal and don’t want to be told they can’t go to the match because there are certain restrictions. To lead as normal life as possible for people with this sort of condition is great and to have people who are trained to actually help those with dementia is very important.” 

If you want to be one of the first clubs to be involved in this ground breaking programme, please contact LWDP Caring Concepts on on 0333 014 3021 or email 

*Alzheimer’s Society: Ref: www.­alzheimers.­org.­uk
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